TOURISM MINISTER INAUGURATES INDIA PAVILION AT ITB BERLIN
Union Tourism
Minister Shri K
Chiranjeevi has said that a proposal to extend visa on arrival facility to the
tourists from Germany is under active consideration of the Government of the
India. Inaugurating India pavilion at International Tourism Bourse (ITB) at
Berlin, Germany today he said “Germany is an important
source market for India. During the year 2011, over 240 thousand German
tourists visited India and we are looking forward to further increasing the
tourist traffic between the two countries.” The Minister said, the foreign tourist arrivals
to India constitute only 0.64% of the World Tourist Arrivals and foreign
exchange earnings account for 1.61% of the World Tourism Receipts. He said,
“This is a matter of concern for all of us in the Ministry. Our endeavour is to
increase India’s share to 1% of the World Tourist Arrivals by 2016”.
Shri
Chiranjeevi said today India has evolved itself as a round the year
destination. He said, “Our effort is to consolidate on our well developed
cultural and heritage products and develop new niche products like rural
tourism; wellness and medical tourism; adventure and wildlife tourism; film
tourism; monsoon tourism; golf, polo and sports tourism and MICE tourism.”
The tourism Minister said, while being
committed to the growth of tourism, we are aware about the issues of
cleanliness, hygiene and sustainability. The Ministry of Tourism has launched a
‘Campaign Clean India’ to sensitize the masses about keeping Indian
destinations clean.
The Minister is
on a Five day visit to Germany. During his stay he will have extensive meetings
with Tour and Travel operators, Travel writers and other stakeholders during
his five days stay in Germany. The ITB is one
of the premier international travel related events, which provides an effective
platform for networking and meetings with executives and leaders from all
segments of the Tourism Industry worldwide.
ITB is one of
the largest international events in which the Ministry of Tourism participates
on a very large scale. This year
too, an area of 870 sq. mtrs. has been taken for the India Pavilion. The
theme of the creative’s being used in the India Pavilion at ITB Berlin 2013 is
“Find what you Seek” which highlights the fact that
India as a tourist destination has something to offer for everybody. “Find What
You Seek” is the second phase of the Incredible India campaign.
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